To help introduce Australia Post’s newest courier service at the time, Express Courier International, we needed to find a product that would reinforce the brand and be fun. It needed to have all necessary information clearly visible, including the telephone number and website, as well as a strong branding focus.
The Anti-Stress Jumbo 747 was a perfect choice, as both the logo and website design for the courier service featured a plane. The product was sent, internally, to around 300 Australia Post employees. The response was overwhelming and Australia Post placed a second order for the same item.
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