Sweet Memories Nominated for Consumer Programs/GWP Category in Australian Promotional Products Awards 2019
The Consumer Programs/GWP Category champions the most effective consumer promotional product marketing programs or campaigns through retail or other sales channel based on sales. This category includes incentive programs in which a product was given away with the purchase of client’s product or service, gift with purchase, packaging, point of sale, retail product merchandising.
“We were approached by Vitaco to create a ‘gift with purchase’ offer for their protein powder, Balance Sports Nutrition, which is part of their premium sports nutrition range and is used by elite athletes in several disciplines,” says Gork. “The product we supplied needed to be of exceptional quality and also something that every elite athlete would view positively. After presenting various options, the client decided to order a massage ball, as it is perfect for their target audience.” One important benefit about this product is that, even if you already have a foam massage ball, you could still be motivated to want another one that can be put into your gym bag and taken wherever you go.
By making an extra effort to find the best possible solution for her client, Gork’s Sweet Memories business overcame challenges to deliver a promotional product that suited its purpose perfectly.
“The massage ball has the Balance logo printed on the ball and, as the ball is foam, it was difficult to get the logo perfect, as the foam absorbs the ink. We did many test samples until we managed to get the desired result. We also suggested to get these in a box that reflected high-quality printing, as well as an additional branding opportunity,” Gork says.
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