Sweet Memories Nominated for Limited Budget Category in Australian Promotional Products Awards 2019
The Limited Budget category is about promoting the most enterprising and effective promotional product or promotional product campaign, where the cost of producing the product itself was to the value of $5.00 (AUD or NZD) or less.
“We were approached by Vitaco to do a ‘gift with purchase’ for their protein powder. This was for Balance Sports Nutrition, which is their premium sports nutrition range. They wanted to do something that was ‘on trend’ at the time but also be regarded as something the consumer would want with a high retail value. They ordered a large quantity and secured a competitive price. Similar quality socks typically retail from $15.00 – $20.00. The sock was designed to have extra cushioning at the bottom of the sock to maximise comfort. Our job was to ensure that the socks were of exceptionally high quality, which is what we supplied,” says Gork.
According to the Brand Manager – Sport Nutrition, Vitaco – it was a job well done.
“Sweet Memories was given the direction to source a product that was of exceptionally high quality but also on brand. We provided Sweet Memories with a budget of under $5 per item which we understood to be extremely tight because of quotes we had received from competitors that were over double our budget,” says Vitaco Brand Manager.
“The biggest challenge that we presented to Sweet Memories was that we needed finished product delivered within a two-month time frame, but we placed the order just before the Christmas break and Chinese New Year. We were continually assured that Sweet Memories would meet the deadline if we were contactable over the Christmas break to sign off on artwork and quality. Sweet Memories worked extremely hard and were very proactive over the Christmas period to ensure the timeline was met.”
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