B
owl Australia required a practical Christmas gift for all league bowlers that could be used throughout the year and actively promote Bowl Australia.
Creating a product with the signature of high-profile female lawn bowler, Cara Honeychurch, was a critical factor, as Bowl Australia has a sponsorship arrangement with her.
A compact ball cleaner was the perfect promotional gift, as the target market of 3000 of Bowl Australia’s league bowlers across the country could easily use the product at all games and display the advertising on the product.
The bowlers were thrilled with their gift and continued to use the ball cleaner throughout the following year. The promotion took place at bowling alleys in Sydney, Top Ryde, Castle Hill and Canberra, with the gift was handed out to all league bowlers over the Christmas period.
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