Client: Care Pharmaceuticals
Care Pharmaceuticals launched Children’s’ Fess Nasal Spray. They needed “something” to entice consumers to choose their product on the shelf over their competitors, as well as differentiate themselves from their competitors.
Results achieved:
The promotional offer was buy Children’s’ Fess Nasal Spray and receive a fun sticker sheet, so that children could have fun decorating their own Children’s Fess box and identify their own spray.
Sweet Memories found a factory to manufacture the sticker sheet using the highest quality materials to meet strict Australian and France health regulations, whilst keeping within their budget and meeting their tight deadline. The stickers had to be individually poly-bagged. The backing sheet had to remain in tact with the rest of stickers. There are very few machines available in China that can do this and from our knowledge there is no factory in Australia that can make these stickers with all the necessary requirements.
Results achieved:
The product launch took place in Australia and France in May 2010 but the sticker sheet is an item within the product and will be an ongoing inclusion for the rest of the product’s life. It features a T number of faces, bodies and legs and the kids can mix and match and personalise. There is also a sticker where children can insert their name. Since the product has been launched, Care Pharmaceuticals has had positive feedback from the pharmacies and doctors and sales continue to grow.
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