For a practical, cost-effective way to promote their new Chux Duets cleaning cloths, Clorox needed a way to keep the cloths together at all times – a product that would help reinforce the power of the cloths working in tandem. The original request from Clorox to our team at Sweet Memories Promotional Gifts was the need for a metal hook “or something” to hold both cloths – and the added details of the brief was that they needed a solution that did not have to be screwed into the wall or the inside of the cupboard.
The Chux Hook provided the ideal solution as no screws are needed and, with the large branding area, the logo is easily visible when users of the cleaning cloth products hang the Chux Duets in between uses. It was a low-cost, easy solution that enabled the client to achieve its desired brief, while for users of the Chux Duets cleaning cloths, the hook also added value by making it even easier to store and access the product when they needed it.
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