In 2016, we were approached by Reed Pop to assist with the Oz Comic-Con merchandise store.
They were seeking a more eye-catching, must-have feel to add value to the Oz Comic-Con range, which was previously quite limited. By aiming to offer high-end, quality merchandise to appeal to a diverse age range of consumers, across a variety of budgets, one of Reed Pop’s clear goals was to boost sales.
One important aspect of the client’s brief was that the products needed to be produced locally – the only possible way to work with artwork that would only be ready one month before the required delivery date. Another key factor was that the Marvel t-shirts needed to be produced within one week of receipt of the final, approved artwork.
Both Australian Comic-Con shows saw a marked improvement on the 2016 performance of t-shirt/promotional merchandise sales. By choosing us to look after their merchandise and uniform needs, the client had the confidence and trust to give us full control to guide them through the process. The fact that we were able to make significant decisions without direct input from the client meant that we saved them stress and precious time in an already demanding schedule.
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