Sweet Memories Nominated for Event Merchandise Category in Australian Promotional Products Awards 2019
The Event Merchandise category is about the ability to provide cost-effective, engaging promotional merchandise that connects with its target audience and enhances the brand’s reputation and presence.
“One important aspect of the client’s brief was that the products needed to produce locally – the only possible way to work with artwork that would only be ready one month before the required delivery date. Manufacturing Marvel t-shirts also had specific limitations and needed to be produced within one week of receipt of the final, approved artwork. For Star Wars, the client needed to see a physical pre-production sample before mass production,” says Gork.
As well as 90% of the merchandise for the store, Sweet Memories was also commissioned to supply uniforms and branded identification lanyards for Oz Comic-Con staff and volunteers at the events – adding up to a total of 39 separate merchandise and uniform items, in addition items in different print colours. As a returning client with a new order for Sweet Memories – Gork says the international brands’ choice to buy from her Australian-based business is a powerful show of faith in her business’s professionalism and expertise.
Sourcing quality suppliers is something Gork always takes seriously and dealing with high-profile international brands, such as Marvel and Disney, means the extra diligence of adhering to incredibly rigid guidelines that include what shirt brand must be used for merchandise. Research and test washes of the suggested brand led Gork to seek a better-quality alternative for her client – something that was done within the same budget, without compromising print integrity.
“Disney take superior print quality seriously, so we ran comparison samples and delivered these test t-shirts to Disney. Their team’s inspection revealed the obvious difference in quality fabric and with our offer to source the higher quality fabric at the same price, our extra efforts in sourcing the best possible fabric that didn’t break their budget resulted in creating superior t-shirts that we knew would make customers happy,” Gork says. “To deliver the same standard of complete satisfaction with our Marvel garments, we also focused on print quality but, due to complex designs on some t-shirts, we adapted print processes for each individual artwork.”
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