The Brief
The NSW Office of Transport Safety Investigations (OTSI) wanted a new and engaging way to connect with the public, raise awareness of transport safety and increase the organisation’s visibility across metropolitan and regional networks.
OTSI proposed a high quality, bus shaped stress reliever designed to resemble a Sydney public transport bus and create lasting brand recognition.
However, with only 1,000 units required, producing a completely custom stress item would normally be unfeasible due to high manufacturing minimums and expensive custom moulding costs.
The Solution
Rather than abandoning the concept or suggesting a generic alternative, we worked closely with a specialist supplier to identify an existing bus shaped stress reliever that could be adapted.
The original product bore little resemblance to a Sydney bus, so the project became a collaborative design and manufacturing exercise.
Working with our factory and the client, we completely transformed the stock product by carefully repositioning colours, graphics and decorative elements. Every available print area was used to recreate the appearance of Sydney’s public transport network.
The customised artwork incorporated realistic side passenger doors, rear details and graphics across the top of the bus, cleverly disguising the original foam base and creating the appearance of a fully custom-made product.
The Result
By using precise artwork placement instead of creating an expensive new mould, we avoided lengthy manufacturing lead times and delivered all 1,000 stress buses within the required deadline.
The finished product successfully brought OTSI’s original vision to life, overcoming the order quantity and production limitations that would normally prevent a project like this from proceeding.
The campaign demonstrated how creativity, supplier collaboration and technical expertise can transform an existing product into something that looks completely bespoke without the expense of custom manufacturing.
Facebook & Instagram
A Sydney bus with a creative twist! 🚌
The NSW Office of Transport Safety Investigations wanted a bus-shaped stress reliever that reflected Sydney’s public transport network.
Creating a completely custom mould wasn’t practical for the quantity required, so we found an existing bus shape and completely transformed it through clever artwork and precise print placement.
We added passenger doors, realistic rear details and graphics across every available print area turning a standard foam stress reliever into a product that looked completely custom-made.
A great example of how creativity and thoughtful customisation can bring a client’s vision to life.
#SweetMemoriesPromotionalGifts #OTSI #CustomMerchandise #PromotionalProducts #CreativeMarketing #BrandedMerchandise #TransportSafety
How do you create a fully customised promotional product without manufacturing a completely new mould?
The NSW Office of Transport Safety Investigations wanted a bus-shaped stress reliever designed to resemble a Sydney public transport bus.
We sourced an existing bus shape and worked closely with our factory and client to completely transform its appearance. Through carefully positioned colours, passenger doors, rear details and top view graphics, we turned a standard foam product into something that looked completely bespoke.
This project is a great example of how creative artwork, technical knowledge and supplier collaboration can overcome manufacturing limitations and bring a client’s original vision to life.
#SweetMemoriesPromotionalGifts #OTSI #CustomMerchandise #PromotionalProducts #SupplierCollaboration #CreativeMarketing #BrandedMerchandise