Case Studies

Project name: Nutriway Facial Ice Roller by Amway - Sweet Memories Pty Ltd
Project name: Nutriway Facial Ice Roller by Amway
The Brief How do you create an irresistible, trend-setting wellness product on a strict budget? This was the exact puzzle direct-selling giant Amway recently asked our team to solve. To... Read more...
Activia Yoghurt Cutlery Sets by Danone - Sweet Memories Pty Ltd
Activia Yoghurt Cutlery Sets by Danone
The Brief How do you turn a strict budget into a practical, memorable and sustainable brand experience? To support a major promotion for Activia, one of Danone’s most recognised food... Read more...
Project name: My Israel Passport by JNF Australia - Sweet Memories Pty Ltd
Project name: My Israel Passport by JNF Australia
The Brief The Jewish National Fund (JNF) approached our team to help design, develop, and roll out one of their most popular community initiatives for 2026. Designed for Jewish youth,... Read more...
Project name: Mia’s Bat Mizvah - Sweet Memories Pty Ltd
Project name: Mia’s Bat Mizvah
The Brief Our team set upon the task of developing a comprehensive merchandise program for a traditional Jewish Bat Mitzvah. This unique project had its own set of creative challenges,... Read more...
Project name: 55L Branded Coolers by MUSASHI - Sweet Memories Pty Ltd
Project name: 55L Branded Coolers by MUSASHI
The Brief Having delivered a successful merchandise program for MUSASHI at State of Origin Game I (2026), we were intrigued when the client threw down an even bigger challenge for... Read more...
Project name: State of Origin Game Day Kits by MUSASHI - Sweet Memories Pty Ltd
Project name: State of Origin Game Day Kits by MUSASHI
The Brief When long-term client MUSASHI, one of the biggest names in the Australian sports nutrition market, advised that they had landed the gig as Official Sports Nutrition Partner of... Read more...
Project name: Nutriway Pillboxes by Amway - Sweet Memories Pty Ltd
Project name: Nutriway Pillboxes by Amway
The Brief When global direct-selling leader Amway approached us to help drive loyalty and engagement for its flagship Nutriway vitamin and supplement range, our team was tasked with rethinking a... Read more...
Project name: Office of Transport Safety Investigations (OTSI) Stress Bus - Sweet Memories Pty Ltd
Project name: Office of Transport Safety Investigations (OTSI) Stress Bus
The Brief The NSW Office of Transport Safety Investigations (OTSI) wanted a new and engaging way to connect with the public, raise awareness of transport safety and increase the organisation’s... Read more...
Project name: PAX Australia 2025 Merchandise Program - Sweet Memories Pty Ltd
Project name: PAX Australia 2025 Merchandise Program
The Brief As the cultural epicentre for the regional gaming community, PAX Australia 2025 required an official apparel range that served as the ultimate manifestation of the event's brand identity.... Read more...