This method is achieved by applying a high amount of pressure to a surface with a die-cut applicator, which creates a logo/design to be dimensional on the surface.
Embossing is when the logo/design rises above the surface. Debossing is the opposite - this means the logo/design is sunken into the surface. Fine details or complex logos/design make it harder to achieve the required results.
The most commonly used method in the promotional industry is the debossing, due to that we are branding onto already-made products. This decoration method has a set-up and repeat set-up fees.