This is one of the most desired and popular methods of branding, due to its durability. This decoration method is achieved using a high-speed computerized sewing machine that has a number of heads with needles and thread, which pulses the thread back and forth, pushing the thread through the product and backing material creating stitches.
The more detail that the artwork/logo has, the more stitches it will require to be re-created. Half-tones cannot be done with this method of branding. All text must be a minimum of 5mm high in order for it to be legible when it has been embroidered. The cost of embroidery depends on the amount of stitches, so the more stitches, the more it costs.
With embroidery, an artwork proof is known as a plot sheet approval. This proof is a digitised computerised embroidered version of the logo. The plot sheet states size of logo, amount of stitches and colours of logo. This plot sheet will be sent to you as an artwork proof for you to approve before final production.